Who We Are

Enterprise by experience, white-glove boutique by choice.

ARTiViA is a global packaging premedia company: artwork, prepress, color management, and proofing for brands and printers. Our founders led premedia operations across 39 production sites in 27 countries and built the color governance behind them. ARTiViA rebuilds that discipline on a modern workflow, without the legacy overhead.

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ARTiViA MISSION, VISION & VALUES

OUR VISION

Packaging and print production as one unified, intelligent system — accurate, fully governed, and optimized across every market.

OUR MISSION

Empowering brands with unparalleled human precision and governed systems for quality, speed, and cost-efficient premedia at global scale.

OUR VALUES

Expertise • Governance • Precision • Accountability • Discipline • Partnership

what to expect

Our promise

Transparent pricing

Quality without compromise

Predictable delivery times

A partner who moves at your speed

Where WE ARE going

The future of premedia

ARTiViA is built on expert human production and measurable governance. That is what we deliver today, and it is the foundation everything else stands on.

We believe the future of premedia is AI-powered production matched with human expertise and governance. Agentic intake and AI-native quality control make governed production faster to start and easier to audit, with human experts owning every judgment call.

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Economics

Lower cost is our structure, not a shortcut.

In packaging premedia, pricing is often driven less by the artwork itself and more by the overhead behind it, which can include acquisitions, enterprise systems, and cost structures built up over decades.

ARTiViA is different. As a founder-led business with a lean delivery model, we do not carry legacy overhead. That creates a structural cost advantage without compromising quality. Every job follows the same rigorous quality standards, and the same expert owner signs off on the final release.

The result is faster turnaround, dependable capacity, and a lower cost per SKU. It is not a temporary discount. It is a business model built to deliver better value.

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Built by Industry Leaders

Meet our founders

About the founders →

Sofian Mustafa
Founder and Chief Executive Officer

Sofian has 30+ years of global leadership in premedia and operations. Formerly SVP at Propelis, he led 39 production sites across 27 countries. He brings precision, scale, and operational excellence to global packaging production.

Masthan Siraj
Founder, COO & CTO

Masthan is a global expert in premedia operations and automation. Formerly VP at Propelis, he scaled high-performance production systems and led AI-driven transformation. He built world-class teams and delivered packaging execution at scale.

Kara Lineal
Founder, CRO & CMO

Kara leads sales, marketing, and partnerships with 20+ years of experience across B2B, B2C, and D2C. With roots in packaging design and production, she has helped major brands grow and create more effective brand experiences.

Founder Track Record

Across previous leadership roles, our founders have achieved quantum impact at global scale. These achievements form the foundation of ARTiViA's commitment to speed, accuracy, and operational excellence.

99.8% Quality Score

Founders' right-first-time record across 39 sites

>97%+ On-time Delivery

Founders' track record at global scale

39 Sites Globally

Scaled operations to 27 countries and 6 continents

1,200+ Experts

Recruited and trained packaging experts

500+ Specialists

Trained experts in continuous improvement

$150M+ Savings

EBITDA impact through digital transformation

Built for Global Brands

Scale your graphics without scaling problems.

ARTiViA brings structure, speed, and accuracy to even the most complex production environments.