Plain-language definitions of the terms that run through packaging artwork, prepress, color, and governance.
Artwork
5 terms
Reworking an approved master design to fit new formats, sizes, substrates, and markets.
The controls, standards, approvals, and records that keep packaging artwork accurate, consistent, and auditable.
Producing many managed packaging variants from one approved master, changing only what differs.
The cut, fold, and glue template that defines a pack's flat shape and structure.
Preparing approved design into print-ready files built to each pack's specification.
Category
6 terms
Photorealistic images of a pack built from a digital 3D model instead of physical photography.
The EU Packaging and Packaging Waste Regulation, which affects pack content, labeling, and artwork.
The artwork, prepress, and color work that prepares packaging for print.
A qualified backup supplier and extra capacity that protect artwork timelines against disruption and peaks.
Producing and managing large volumes of packaging variants from a controlled master without losing consistency.
Premedia produced for an agency or firm to deliver to its clients under its own brand.
Color
5 terms
Controlling color so it stays consistent across files, proofs, presses, and substrates.
The numerical measure of the difference between two colors, used to verify a printed result against a brand target.
A calibration method that aligns presses to a shared gray and tone standard for consistent color.
Reproducing an exact brand color with a premixed spot ink referenced by a Pantone number.
A pre-mixed ink printed as a single channel to hold a precise brand color.
Governance
3 terms
A recorded history of every change, decision, and approval across an artwork's life.
Meeting the mandatory content, format, and placement rules a label must satisfy in each market.
The share of work completed correctly with no error or rework.
Prepress
4 terms
Arranging artwork on a press sheet for correct order, finishing, and yield.
The steps that turn approved artwork into plate-ready files for print.
Final, checked files output to the specification a platemaker or press requires.
Proofing
3 terms
A color-accurate proof that serves as the agreed color reference between brand and printer.
A calibrated on-screen or hard proof used to review and approve artwork before print.
Reviewing artwork and color on a calibrated monitor rather than a printed proof.
