ARTiViA Launches as a Global Packaging Premedia Partner for CPG Brands

ARTiViA, a premedia and packaging artwork company founded in 2026, launched to serve global consumer brands that need expert packaging graphics production with the governance and measurable quality of a large incumbent, without the overhead.

The company enters a fragmented market where cost-focused vendors carry little governance and governed providers keep their quality and pricing opaque. CPG and FMCG brands, running high SKU counts across multiple markets and languages with lean internal artwork teams, are left choosing between the two. ARTiViA closes that gap with founder-built premedia production and documented quality control, priced off a lean structure rather than a legacy cost base.

ARTiViA delivers the full packaging graphics scope: production artwork and dielines, adaptation and versioning across languages and markets, prepress through plate-ready files, ΔE-governed color management, and digital proofing. Every account is owned by an expert accountable for turnaround, right-first-time quality and an auditable trail from brief to final file. The tagline states the commitment: "Expert graphics, governed end to end."

The company operates from a North American headquarters with a delivery engine in India, a center of premedia excellence its founders built and ran at global scale. That structure lets ARTiViA hold incumbent-grade quality standards while giving mid-market buyers response times and unit economics the category has not offered them.

ARTiViA's founders led the operations and production engine behind some of the industry's largest packaging graphics accounts. Chief Executive Officer Sofian Mustafa served as Senior Vice President of Global Operations at SGS & Co through September 2025, directing operations across 39 sites in 27 countries for the world's largest consumer brands. Co-founder, COO and CTO Masthan Siraj built and ran the India premedia hub, growing it from 50 to more than 1,200 specialists across Coimbatore, Chennai and Mumbai over two decades in color and production quality.

"Mid-market brands have been asked to accept a tradeoff that no longer holds: pay incumbent prices for governed quality, or accept commodity work with no accountability," said Sofian Mustafa, Founder and CEO of ARTiViA. "We built ARTiViA to end that tradeoff, with senior people, measurable governance and a lean structure. We believe the future of premedia is AI-powered production matched with human expertise and governance, and we are building toward it deliberately. What clients get today is expert human production they can measure."

ARTiViA works as a second source that de-risks a brand's existing supply chain, adding governed capacity for launches, seasonal surges and versioning at volume.

"Our clients do not want another vendor. They want a partner who protects their margins, their timelines and their brand on the shelf," said Masthan Siraj, Co-founder and Chief Technology Officer of ARTiViA. "We lead with governance you can see, we quote against a service standard, and we prove quality before anyone raises it as a question."

More information is available at artiviainc.com.