ARTiViA Names Kara Lineal Co-Founder & Chief Revenue Officer to Scale Expert Premedia

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20-year revenue leader joins to build the commercial engine behind a new model for packaging premedia and artwork

ARTiViA Inc., a premedia, packaging artwork, and creative production company, today announced the appointment of Kara Lineal as Co-Founder and Chief Revenue Officer. Lineal will lead ARTiViA's commercial engine, including sales, marketing, and strategic partnerships, as the company scales its model for packaging artwork, premedia, and creative production for global brands.

ARTiViA is built on a clear premise: packaging teams should not have to choose between cost, speed, and quality. The company pairs senior, founder-led premedia production with disciplined quality governance, delivering measurable gains in speed per SKU, cost per SKU, and right-first-time quality. Its governing standard: expert premedia production on a leaner, faster base.

Lineal joins at a pivotal stage as ARTiViA moves from building its operating model to scaling market adoption.

Lineal brings more than 20 years of experience spanning the full commercial spectrum, supporting some of the world's most recognized retail and consumer brands. Over her career she has helped double e-commerce revenue growth, a +$100 million gain, while owning multimillion-dollar P&Ls and building high-performing teams. Her work spans global brands including Champion, Spalding, Eddie Bauer, and Martha Stewart, and her structural and private-label packaging designs have been adopted as retailer standards, including a patented screen-cleaning design at Best Buy, luggage packaging at Walmart, and bedding packaging at Bed Bath & Beyond. Recognition includes CEA Design & Engineering Honors and C-Suite of the Year. Her foundation in packaging artwork and production combined with hands-on AI innovation gives her a direct line of sight into how modern creative and production companies scale.

"Kara brings a rare combination of commercial leadership and deep understanding of creative and production systems," said Sofian Mustafa, Co-Founder and CEO of ARTiViA. "We've built a model that changes how packaging work gets done. Kara will define how that model is brought to market and adopted by global brands."

At ARTiViA, Lineal will focus on building a repeatable, proof-driven commercial engine that is grounded in measurable outcomes such as speed per SKU, cost per SKU, and right-first-time quality.

"My career has focused on translating creative and operational complexity into measurable growth," said Lineal. "I've watched packaging and premedia become more expensive and less efficient while the rest of the supply chain sped up. ARTiViA closes that gap with a model built on expert talent, measurable quality, and structurally lower cost. It's a solution to a problem I've experienced up close for years."

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