Built by leaders who've scaled premedia globally.

Sofian is the CEO and Co‑Founder of ARTiViA, where he leads a new era of creative intelligence that blends strategy, design, and human expression. With more than 30 years of global leadership experience, he brings a rare combination of operational mastery, cultural fluency, and creative vision to a company built to help people and brands articulate who they are with clarity, depth, and emotional resonance. Before launching ARTiViA, Sofian served as SVP of Global Operations at Propelis — the world's #1 pre‑media company — where he oversaw 39 sites across 27 countries and helped shape how global brands bring their visual identities to life. His programs delivered more than $150M in EBITDA impact and transformed how creative, production, and operational teams collaborate at scale.

His broader career includes senior leadership roles at Finastra, CIBC, GE, and Siemens, where he led enterprise‑wide transformation initiatives across industries and continents. A licensed Professional Engineer and Six Sigma Master Black Belt, Sofian has trained and certified more than 500 professionals in continuous improvement and human‑centered problem‑solving. He also holds more than 30 advanced certifications from institutions such as MIT, Wharton, and Singularity University.

As CEO of ARTiViA, Sofian channels this multidimensional background into building a company at the intersection of creativity and transformation. He is known for distilling complexity into elegant simplicity, elevating ideas into experiences, and brands that inspire, connect, and endure. 

His leadership is grounded in clarity, intelligence, and a belief that creativity — when guided with intention — has the power to change how people see themselves and the world.

Masthan Siraj is the COO and Co‑Founder of ARTiViA, and one of the world's foremost experts in pre‑media operations, automation, and large‑scale creative production. With a career dedicated entirely to the craft and science of pre‑media, he brings unmatched technical depth, operational mastery, and industry‑defining innovation to ARTiViA's creative intelligence mission. Before co‑founding ARTiViA, Masthan served as Vice President of Operations at Propelis — the world's #1 pre‑media company — where he helped shape global production excellence and drive the company's transition into an AI‑enabled, automation‑first operating model. Prior to Propelis' formation, Masthan spent years leading operations at SGS and SGK, where he built and scaled the India operation from the ground up. At SGS, he grew it from 50 to more than 1,200 employees, establishing it as the highest‑performing global hub across quality, speed, productivity and cost. This world‑class foundation later became a core pillar of Propelis' global success.

Masthan's leadership has been pivotal in transitioning pre‑media operations from manual workflows to fully automated, AI‑driven production systems. His innovations have reshaped how global brands manage artwork, color, packaging, and large‑scale creative delivery, setting new industry benchmarks for efficiency and excellence. A graduate in pre‑media and a lifelong practitioner of the discipline, Masthan is widely recognized as one of the top global authorities in artwork production, color management, packaging workflows, and enterprise‑scale creative operations. He is highly sought after for his ability to build world‑class organizations, architect high‑performing teams, and design systems that deliver consistency, precision, and creative excellence at scale. As COO of ARTiViA, Masthan brings the operational backbone that transforms creative vision into reality. His leadership ensures that every ARTiViA experience — from brand storytelling to visual identity execution — is delivered with the rigor, craftsmanship, and innovation that define the best in the industry. He is the force that turns ARTiViA's creative intelligence into world‑class execution.

A builder at heart, Kara Lineal has spent her career connecting creativity, technology, and business growth. As Co-Founder and Chief Revenue Officer of ARTiViA, she leads commercial strategy across sales, marketing, and partnerships, drawing on more than two decades of experience scaling brands and driving transformation across B2B, B2C, and D2C.

Kara's expertise is built on real-world experience. Long before AI began shaping creative workflows, she was helping brands tackle complex challenges in packaging design, artwork, and production. She has worked with global brands such as Jockey, Champion, Spalding, Hummer, Eddie Bauer, and Martha Stewart. Her structural and private-label packaging designs have been adopted as retailer standards. Her achievements include a patented screen-cleaning design for Best Buy, recognized with CEA Design & Engineering Honors. She developed the luggage packaging template for Walmart and the bedding packaging template for Bed Bath & Beyond that were mandated for use across all vendors. In addition, she created a new structural design for sport bags that was rolled out by Kmart.

Throughout her career, Kara has delivered measurable growth, including doubling e-commerce revenue growth (+$100 million), while building teams, managing multimillion-dollar P&Ls, and earning C-Suite of the Year recognition.

Today, Kara combines deep production expertise with hands-on AI innovation to help brands accelerate creativity, improve execution, and bring ideas to market. Beyond business, she has served on the board of AMA Chicago, launching their first student Marketing Boot Camp, and currently sits on the board of the Hannah Center, a nonprofit women's shelter.